- SEM campaigns +
AdWords Campaigns - Measuring SEM effects:
what, when and how? - What to avoid in SEM:
common mistakes
WHAT TO AVOID IN SEM: COMMON MISTAKES
SEM mistakes
We're all human, and humans make mistakes. Just as Murphy's Law states "everything that can fail, will", so can some SEM activities. However, having presented a list of most common mistakes that should be avoided - it would be negligent to ignore it.
The continually-updated-list-of-things-to-avoid in SEM:
- creating SEM campaigns and leaving them as is
- spending money on SEM, but not measuring any results
- using SEM in situations when SEO is more appropriate (ignoring SEM drawbacks)
- basing all of your sales efforts only on SEM results
- foolish bidding on keywords and keyphrases
- neglecting page enhancement after analysis shows its necessary
- believing that you need to reach the top spot in sponsored search results, regardless of cost
- concentrating solely on keyphrases that attract traffic (while ignoring long tail phrases that are less popular, but convert better)
- blatantly copying the tactics of your competition without understanding their underlying strategy
If you eliminate, or avoid all of these mistakes, we promise that your site will profit by it.
Unsure where to start?
Contact us for a consultation. Have SEO Magma answer any question you might have about SEM and about building successful AdWords campaigns.
If the ideas presented above are unfamiliar to you, then we invite you to read the Purpose of website positioning: how to use SEO and SEM where we explain SEO, SEM and the differences between them in greater detail.